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Industry News and Resources
Basic Guides for Cold Calling
If you have read our previous articles on this topic, you will get the impression that we do not think highly of "cold calling." Sales people actually ignore previous and
Canny Ways to Use Reverse Mortgage Money
More than 1 million senior homeowners have now taken out reverse mortgages. There’s a good chance you might, too, once you reach age 62. But the question of how to
The Truth About Niches
I can't tell you how many times a sales person comes to me after a speech and asks me about the viability and advisability of marketing within a certain niche.
How To Be The Most Attractive Homebuyer
Each home selling season tends to flood the housing market with buyers, and in markets with low inventory levels, the competition is stiff. Desirable houses are receiving multiple offers and to win the
Time Management: Getting More Accomplished
The first step in getting more done is realizing what you need to accomplish. Once you have a clear mission, you will realize that many of the tasks that now
Can’t Purchase Now? Rent to Own!
There is good and bad news in this present real estate market. First, experts are declaring that now is the time to purchase a home, which is great news for
Being an Expert is Not Quite Enough
We have written many times about the advantages of becoming an expert within your chosen field. Among other things– •Being an expert will help differentiate yourself from the competition in
Canny Ways To Use Reverse Mortgage Money
More than 1 million senior homeowners have now taken out reverse mortgages. There’s a good chance you might, too, once you reach age 62. But the question of how to
Prioritization is the Key to Your Marketing Plan
Marketing plan and sphere of influence. These terms are referred to much of the time when one is talking about marketing. But there seems to be no clear definition of
What Millennials Want in a Home
For most Americans, homeownership remains an integral part of an otherwise shifting interpretation of the American Dream. Nearly 90 percent of Millennials – a group known for their tendency to
You Have to Have Confidence
If you go to any sales seminar, you will be taught important sales skills such as how to overcome objections and close the deal. The problem with this training is
Ten Key Facts About Home Sales
In most cases, gains from sales are taxable. But did you know that if you sell your home, you may not have to pay taxes? Here are ten facts to
The Seven Rules of Maximum Synergy Marketing
The average business person spends less than 20 percent of their time marketing. Why not spend more time on this important task? There is not enough time. This is why
What to Do With Hard to Sell Homes
Even in the best real estate markets, some homes are harder to sell. Perhaps they are unique, have a hard to reach location or there is another feature which is
Working With First-Time Buyers
The market for first-time home buyers is getting hot again. Millennials are moving out of their homes and rental costs are going up, which means that many are poised to
More Financing Choices for Today’s Buyer
There are more choices to finance properties today than there were just a few years ago. First, a little bit of history. During the real estate boom of ten years
Negotiation Skills for Winners
If you are in business, then you will be a participant to many negotiations in your business career. For example, real estate professionals are integrally involved in the process of
Mortgages and the Self-Employed
You are self-employed and are looking to purchase a home or refinance your mortgage. You have heard horror stories regarding reams of paperwork and underwriters who wanted two pints of
Presenting a Lead to a Partner
Many sales trainers will tell you that the key to obtaining more referrals is asking for the business. Absolutely false. If it were true, why have trainers been beating this
Tax Deductions For Homeowners
You have heard it before. Owning a home is a great tax deduction. It is one thing to make a general statement. It is another to understand the specifics of how
Success Is Not An Accident
Many sales trainers will tell you that the key to obtaining more referrals is asking for the business. Absolutely false. If it were true, why have trainers been beating this
Why Do Business With You?
Credibility and trust. Selling is a relationship business and without these key elements any sales person will be struggling in the dark trying to overcome an enormous handicap. What do
Using Home Equity
Though those who are underwater on their mortgages usually top the headlines, in reality, many Americans have significant equity in their homes - - especially if they purchased many years
Does Your Business Model Define Success?
You can go to a hundred different trainers and so-called business development experts and you would get a hundred different answers with regard to what makes someone successful in business.
Getting Married? Time To Pop The Second Big Question
We all know about popping the big question. If you are planning your wedding, it means that you have moved past that stage. There are a multitude of details to
Tax Benefits of Owning
Most consumers understand that owning a home is a great tax shelter. But most consumers do not understand how great these benefits can be. This report will outline some of
Parents Are Helping
The Bank of Mom and Dad is playing a growing role in a housing recovery struggling to provide more traction for the U.S. economy. Last year, 27 percent of those