Introducing…
Inside the Glass House
Included in The ORIGINATIONPRO SUITE
Finally training and marketing support focused upon loan officers serving a real estate office.

Because being Inside the Glass House is an entirely different venture
Dave Hershman – Top industry author, speaker and coach – confesses:
“Yes, I closed 600 loans in my first 18 months in the industry. But I would not have done so if I was not working inside a real estate office.”

What you get to help you succeed Inside the Glass House:
An online training course of 6 hours covering the four essential elements needed for success Inside the Glass House – whether you are working inside the glass house and/or want to add more value to you the real estate agents you are serving in any position
A is for Attitude. This segment covers the traits that are important for every loan officer—but tend to be more critical for a loan officer inside the glass house.
O is for Opportunity. We will demonstrate that the opportunity inside the glass house is many, many times greater than the typical loan officer or company has defined – much more than the sales of the office. We will show that even a small real estate office has unlimited opportunities by covering:
- The personal sphere of a loan officer.
- The sphere of a real estate office.
- The sphere of each transaction.
- The sales and listings of the office.
R is for Relationships. There can be no success inside the glass house without the development of deep personal and business relationships. Without these relationships, you can’t take advantage of the opportunities.
V is for Value. Relationships are only sustained if you deliver value to the relationship. We will go over seven levels of value, each climbing up the value ladder or importance. Example: Appearing at a real estate sales meeting weekly, biweekly or monthly? Are you an excellent public speaker and do you have a professional agenda to present each time? We provide the training for such meetings and the presentations to make them exceptional!
The Origination Suite
Comprehensive Loan Officer Support in One All-Encompassing Package
$19 monthly | $199 annually
$79 monthly | $ 699 annually (For up to 9 loan officers)
The ORIGINATION SUITE includes access to OriginationPro’s online courses and the Loan Officer’s Real Estate Marketing Toolkit – all for one low price. Plus, the coaching corner (coming in 2026)
Enterprise pricing for 10 or more loan officers – email dave@hershmangroup.com or call 1-800-581-5678 for special pricing


