Inside the Glass House

Finally training and marketing support focused upon loan officers serving a real estate office.

Because being Inside the Glass House is an entirely different venture

Dave Hershman – Top industry author, speaker and coach – confesses:

“Yes, I closed 600 loans in my first 18 months in the industry. But I would not have done so if I was not working inside a real estate office.”


Are you a “street” loan officer who endeavors to set up a real estate company relationship or go to work for a company that has such a relationship?

Working for a real estate owned company or serving a real estate office from the inside via a marketing agreement, desk rental or other arrangement?

a training course and marketing support specifically focused upon one of the most coveted and difficult positions in the industry.
Inside Glass House

Loan officers, working Inside The Glass House will give you exposure to more opportunities than you can imagine, but it is not for the faint of heart.

Managers: Finally, you can show loan officers what it will really take to succeed Inside the Glass House, before you hire them from off the street or from a bank.

What you get to help you succeed Inside the Glass House:

An online training course of 6 hours covering the four essential elements needed for success Inside the Glass House – whether you are working inside the glass house and/or want to add more value to you the real estate agents you are serving in any position

A is for Attitude. This segment covers the traits that are important for every loan officer—but tend to be more critical for a loan officer inside the glass house.

O is for Opportunity. We will demonstrate that the opportunity inside the glass house is many, many times greater than the typical loan officer or company has defined – much more than the sales of the office.  We will show that even a small real estate office has unlimited opportunities by covering:

  • The personal sphere of a loan officer.
  • The sphere of a real estate office.
  • The sphere of each transaction.
  • The sales and listings of the office.

R is for Relationships. There can be no success inside the glass house without the development of deep personal and business relationships. Without these relationships, you can’t take advantage of the opportunities.

V is for Value. Relationships are only sustained if you deliver value to the relationship. We will go over seven levels of value, each climbing up the value ladder or importance. Example:  Appearing at a real estate sales meeting weekly, biweekly or monthly?  Are you an excellent public speaker and do you have a professional agenda to present each time? We provide the training for such meetings and the presentations to make them exceptional!

Dave was instrumental in jump starting my career in retail lending.  After a few years of being a top producer at a call center, I knew I wanted to build a career from relationships and the value I can add – not making 100 cold calls a day.  The transition is never easy but with Dave as a mentor and coach, I was able to rise up the ranks quickly, becoming a top producer over the next year.  The content in this course is what I learned from Dave over many months and while I am grateful for this experience, if I had this course before I had made the transaction from call center to sitting in a real estate office, I likely could’ve become a top producer in half the time!  Despite all that I have learned from Dave, I still learned a great deal taking this course.  I think everyone at my company from senior leadership to the sales team should use this course to enhance their career and business.  Whether you just passed your NMLS test or are a 20-year industry vet, if you are a Loan Officer lucky enough to sit in a Real Estate office, you NEED this course.

Dan Sole, Weichert Financial/Mortgage Access Corporation

“This course embodies Dave’s wisdom, knowledge and expertise in our industry, which is timeless.  Any loan officer, existing or new to an in-house lending environment,  should take this course. I know if I had access to this course 30+ years ago when I started serving my real estate office, it would have shortened my success curve significantly.”

Mike Fagan, Guaranteed Rate

The OriginationPro Marketing System now includes the Inside the Glass House, Real Estate Sales Support System.

Marketing inside a real estate office is not the identical marketing you would undertake as a street, bank or on-line loan officer.  The program puts together a full line of marketing materials which will add value to the real estate agents served, as well as the entire sphere:

  • Weekly sales meeting presentations.
  • Lunch and learn presentations and homebuyer seminars.
  • A weekly real estate (not mortgage) newsletter – which is not distributed by a CRM to thousands within the industry so that the agent gets multiple copies of the same piece.
  • A library of sales, financial and real estate articles to provide to the agents.
  • Flyers which can be loaded into the loan officer’s/company’s CRM or used on social media.
  • Additional support materials such as program comparison and loan limit charts.
  • Courses which can be approved for CEU credit by states (coming in the future).
  • A Homebuyer Brochure which agents will fight to use (coming in the future).

Frequently Asked Questions:

The short answer is yes.  You need to understand the same concepts and deliver the same level of value-added support. Plus it will give you an understanding of the competition in the form of the in-house loan officer. The real estate support marketing materials will be invaluable in this regard.

We recommend that you take the OriginationPro’s Mortgage School Certified Mortgage Advisor Series first.  When you complete these courses you can add the Inside the Glass House course for a discounted price.

Absolutely.  However, you can’t share with other loan officers at your company unless you have an enterprise version covering their membership

While you must do the work, the course will give you a roadmap to develop deeper relationships and add more value to the agents within your office. However, the focus is much broader than the sales of the office. We will help you “mine the gold” – including agents that don’t work for your company (brand “x”)

Yes, we expect to add more materials in different categories each month.
Yes, you can add all materials that are appropriate such as the newsletters, articles and social media pieces.  A CRM would not be as appropriate for slide presentations. Keep in mind that individual users cannot provide these to others at their company, however we have very affordable enterprise pricing for companies.


$299 For The Inside the Glass House Course ($199 for CMA graduates).

$79 monthly for OriginationPro Marketing System Or $799 annually.

The annual subscription includes access to all courses, including Inside the Glass House

Enterprise Pricing

Want to offer your loan officers unlimited training and Realtor-specific marketing content?  For as low as a few dollars per month per loan officer, depending upon company size, we can provide unlimited access, controlled through your marketing and training departments for larger companies.  Click the contact us to obtain pricing and more information. Email for a quote.

Enterprise pricing not only enables all of your loan officers to access the courses and materials, but also gives you the ability to add the materials to your company website, social media and CRM.  Being  able to advertise unlimited training and marketing materials is a great recruiting advantage.

Inside the Glass House Course Special

Use Coupon Code: Intro to get $50 off the $299 price 

Specials Expire August 31

OriginationPro Marketing System Special

Use Coupon Code: MarketingIntro to get $20 off the $79/mo price
Use Coupon Code: MarketingIntroAnnual to get $200 off the $799/yr price