Introducing…

Inside the Glass House

Included in The ORIGINATIONPRO SUITE

Finally training and marketing support focused upon loan officers serving a real estate office.

Because being Inside the Glass House is an entirely different venture

Dave Hershman – Top industry author, speaker and coach – confesses:

“Yes, I closed 600 loans in my first 18 months in the industry. But I would not have done so if I was not working inside a real estate office.”

Realtor

Are you a “street” loan officer who endeavors to set up a real estate company relationship or go to work for a company that has such a relationship?

Working for a real estate owned company or serving a real estate office from the inside via a marketing agreement, desk rental or other arrangement?

a training course and marketing support specifically focused upon one of the most coveted and difficult positions in the industry.
Inside Glass House

Loan officers, working Inside The Glass House will give you exposure to more opportunities than you can imagine, but it is not for the faint of heart.

Managers: Finally, you can show loan officers what it will really take to succeed Inside the Glass House, before you hire them from off the street or from a bank.

What you get to help you succeed Inside the Glass House:

An online training course of 6 hours covering the four essential elements needed for success Inside the Glass House – whether you are working inside the glass house and/or want to add more value to you the real estate agents you are serving in any position

A is for Attitude. This segment covers the traits that are important for every loan officer—but tend to be more critical for a loan officer inside the glass house.

O is for Opportunity. We will demonstrate that the opportunity inside the glass house is many, many times greater than the typical loan officer or company has defined – much more than the sales of the office.  We will show that even a small real estate office has unlimited opportunities by covering:

  • The personal sphere of a loan officer.
  • The sphere of a real estate office.
  • The sphere of each transaction.
  • The sales and listings of the office.

R is for Relationships. There can be no success inside the glass house without the development of deep personal and business relationships. Without these relationships, you can’t take advantage of the opportunities.

V is for Value. Relationships are only sustained if you deliver value to the relationship. We will go over seven levels of value, each climbing up the value ladder or importance. Example:  Appearing at a real estate sales meeting weekly, biweekly or monthly?  Are you an excellent public speaker and do you have a professional agenda to present each time? We provide the training for such meetings and the presentations to make them exceptional!

Dave was instrumental in jump starting my career in retail lending.  After a few years of being a top producer at a call center, I knew I wanted to build a career from relationships and the value I can add – not making 100 cold calls a day.  The transition is never easy but with Dave as a mentor and coach, I was able to rise up the ranks quickly, becoming a top producer over the next year.  The content in this course is what I learned from Dave over many months and while I am grateful for this experience, if I had this course before I had made the transaction from call center to sitting in a real estate office, I likely could’ve become a top producer in half the time!  Despite all that I have learned from Dave, I still learned a great deal taking this course.  I think everyone at my company from senior leadership to the sales team should use this course to enhance their career and business.  Whether you just passed your NMLS test or are a 20-year industry vet, if you are a Loan Officer lucky enough to sit in a Real Estate office, you NEED this course.

Dan Sole, Weichert Financial/Mortgage Access Corporation

“This course embodies Dave’s wisdom, knowledge and expertise in our industry, which is timeless.  Any loan officer, existing or new to an in-house lending environment,  should take this course. I know if I had access to this course 30+ years ago when I started serving my real estate office, it would have shortened my success curve significantly.”

Mike Fagan, Guaranteed Rate

The Origination Suite

Comprehensive Loan Officer Support in One All-Encompassing Package

$79 monthly | $799 annually

The ORIGINATION SUITE includes monthly coaching, access to OriginationPro’s online courses and the Loan Officer’s Real Estate Marketing Toolkit – all for one low price.

Enterprise pricing for 5 or more loan officers – email dave@hershmangroup.com or call 1-800-581-5678 for special pricing

Introductory Special:

Coupon Code: SuiteMonthly — $20 off
Coupon Code: SuiteAnnual — $200 off

Special Expires: January 31, 2026