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Articles

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Articles2017-05-24T01:04:24-05:00

Canny Ways To Use Reverse Mortgage Money

More than 1 million senior homeowners have now taken out reverse mortgages. There’s a good chance you might, too, once you reach age 62. But the question of how to use the money from the loan is just as important as the question of whether or not to get the loan in the first place. A laundry list of celebrity spokespeople have tried to explain how these “backwards” loans work. Here’s how the most recent one — gravelly voiced actor Tom Selleck — explains it in a commercial for a reverse lender: “A reverse mortgage loan is a simple idea really ...
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The Truth About Niches

I can’t tell you how many times a sales person comes to me after a speech and asks me about the viability and advisability of marketing within a certain niche. The niche could be immigrants from a certain country or those purchasing million-dollar properties. Should I focus in these areas? In order to deliver a valid answer to these inquiries, we need to take a step back and make some important points about niches. What are these? First, yes you should have a niche. Having a niche will help you establish your business in several ways– You must differentiate yourself ...
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What To Do With Hard to Sell Homes

Even in the best real estate markets, some homes are harder to sell. Perhaps they are unique, have a hard to reach location or there is another feature which is not appealing. Whatever the reason, there are many things you can do in order to promote a hard to sell home. First, make sure your real estate agent is doing everything they can to promote your property. With a home that is not selling, it is hard for the agent not to decrease his/her promotional efforts due to budget constraints and general discouragement. There are many things you can insist ...
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Time Management Tip: Align Goals With Priorities

Time is money.  If you don’t make the best use of the time, you are much less likely to be successful.  If you feel that you are never “on top of” your business, where do you start? Here are two excellent places to focus.. Start Dealing With Priorities. Stephen Covey in his Seven Habits Series has indicated that our problem is not managing time, it is managing ourselves. We must first decide to deal with matters of importance to us in order to accomplish our mission in life. This means that we may have to stop dealing with urgent matters that may mean ...
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Obtaining the Best Appraisal in Any Market

This has certainly been an interesting several years for the housing markets. The prices of homes have been anything but stable during the past several years. First, home prices were increasing at a frenetic pace. We then saw a drop in home prices in most areas of the country and the drop was even more precipitous in those areas that experienced the largest increases earlier. In the past few years, home prices have recovered significantly. Now we have more questions with the COVID-19 pandemic. No one has been affected more by this “housing valuation yo-yo” than the real estate appraiser. Sworn to identify the accurate ...
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Be More Effective Over The Phone

Do you want to talk about stress? Nothing is more stressful than receiving a stone cold phone inquiry and knowing that you have precious few seconds to develop rapport and set an appointment. Telephone sales is definitely the most difficult of all sales techniques to master. When you meet a prospect over lunch you have time to establish a relationship. In person you can read someone’s body language and social style. Over the phone you must be able to read someone’s intentions through long distance telepathy. You must then be prepared to react to verbalized needs and deliver value within ...
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Mistakes To Avoid When Financing Your Home

Buying and financing a home is the most important personal financial decision we will make in our lifetime. Over a lifetime, the average homeowner may pay one-half of a million dollars or more in mortgage interest, many times more than any other single expense. Yet, the process and substance of home finance remains a mystery to the average American. We tend to know much more about our automobiles than we do about the mortgages that make our home purchase possible. Because of our unfamiliarity, many Americans have no idea if they are making the right decision in relation to their ...
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Does Your Business Model Define Success?

You can go to a hundred different trainers and so-called business development experts and you would get a hundred different answers with regard to what makes someone successful in business.  Everything from—you have to have a plan, to you have to work hard and have the right attitude. All this advice would be quite correct. I believe that to be successful, a business and/or sales-person must follow a specific model. The good news is that the model is very, very basic— -You must present yourself by differentiating yourself from your competition in a positive way; -You must do business with ...
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How to Be the Most Attractive Homebuyer

Each home selling season tends to flood the housing market with buyers, and in markets with low inventory levels, the competition is stiff.  Desirable houses are receiving multiple offers and to win the bid, buyers need to stand out from the crowd. Since markets are moving fast, experts recommend that sellers have their loan pre-approved and down payment ready before starting their search. “The market is changing,” says Cara Ameer, broker associate and Realtor at Coldwell Banker Vanguard Realty based in Ponte Vedra Beach, Fla. “Inventory is low and demand is high—a buyer needs to know exactly what their parameters are.” Competition ...
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Your Sales Training Is Wrong

We hate to say this, but more than 50% of what you learn in sales training is absolutely wrong. This poor training is one of the reasons that we have such a high turnover rate within sales industries. Get it right and you increase your chances of success by over 90%.We will show you what is wrong with what everyone has been telling you: The secret of getting referrals is asking for the business. Wrong, wrong, wrong. How many times has someone told you that? When a sales trainer tells his students this, most of those in the audience are ...
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The Keys to Qualifying for a Mortgage

The purchase of a home is the goal of the […] This post is only available to members ...
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Aim For a Better Closing Experience

Buying a home or refinancing a home mortgage remains one of the most important financial decisions one will make in a lifetime.  There are very few personal decisions one can make which involves such an important investment, both in terms of economics and in terms of psychological well-being. It stands to reason that the average consumer hopes that the process of purchasing a home will be a pleasant experience.  Of course, we never wish our experiences not to be pleasant but when the stakes are so high, we would especially like the process to go smoothly.  Why not remember our ...
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The Seven Rules of Maximum Synergy Marketing

The average business person spends less than 20 percent of their time marketing. Why not spend more time on this important task? There is not enough time. This is why the typical sales person has too much stress in their life. They are spending too much of their day dealing with customers, paper work and fighting fires. They are spending too little of their day marketing – which they know will bring them more business. How can this trend be reversed? The more business one produces, the more time one must spend taking care of the business. There is no ...
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Increase My Credit Score Now

Changes in lending rules have made your credit score even more important to your long-term economic health. Mortgage, credit card, auto and other lenders are now charging a higher rate for lower credit scores. Someone may now pay more for insurance or rent based upon their score. What does this mean? In general, America’s credit scores have improved, but tens of millions of Americans are still forced to borrow at higher rates. For those who are in tough financial circumstances, these penalties are causing further strain on their resources. What does a low credit score cost the average American?  Credit scores ...
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When Attitude Affects Performance

Attitude will figure in every equation of performance and if you are honest with yourself it may be time for a change. Faced with three alternatives for action: Stay with the status quo, get on the right track, or find another vocation–which do you choose? There is only one wrong choice: Stay with the status quo. Under-performance is one thing. Acceptance of mediocrity is a whole new ball game. Nothing can cause your attitude to get worse than failure to reach your goals. And the worse your attitude becomes, the more you will tend to under-perform. It is a vicious ...
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Planning to Buy a Home in the Next Five Years?

Approximately 52% of Americans plan to buy a home in the next five years, according to a report from the American Bankers Association, which leaves 1,825 days to save anywhere from a 3% to 20% down payment. So, it’s important to start saving now, especially since for many borrowers, the down payment is the biggest obstacle of homeownership.  The American Bankers Association Foundation highlighted six tips to help consumers cut costs and start saving. Develop a budget and timeline: Start by determining how much you’ll need for a down payment. Create a budget and calculate how much you can realistically save each month – that ...
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Nine Elements of Effective Employee Praise

Here’s a fun exercise: Think about an old boss you didn't like. On a scale of one to 10 and no, you can’t use negative numbers.  How would you rate their skills of recognizing, praising, and rewarding hard work and achievement? If you’re like most people, you probably give them a two, or at most a three. Now rate yourself. How well do you recognize and praise your employees? That exercise might not be quite as fun. Effective employee recognition is mostly art, not science. That's why most formal recognition programs never deliver what they promise: It's easy for employees ...
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Want To Purchase? FHA Requires Less Cash…

Fannie Mae has conducted national surveys regarding the obstacles potential home owners have to overcome when trying to purchase their first home. The findings showed that there are many obstacles to home ownership ranging from credit to income, yet, there is no obstacle more important than finding the cash necessary to close. The cash necessary to close is comprised of these components-- Down payment Closing costs Reserves required after closing Rules adopted after the recession have generally made it tougher from a cash perspective.  Before the recession, just about anyone could find a loan program that would enable one to ...
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The Real Secret to Success

Many sales professionals always seem to be searching for that "secret to success." These leads many attend "Superstar" events in which the attendees get to hear from those who are very successful and are trying to impart their secrets of success. Unfortunately, at these events the speakers can't really tell the attendees the secret. Instead, they go over a whole list of marketing activities and scripts they either use or should be using. While these are all good ideas, they don't come close to addressing why the speakers are so successful and the attendees are not quite as successful. Why ...
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Tax Deductions For Homeowners

You have heard it before. Owning a home is a great tax deduction. It is one thing to make a general statement. It is another to understand the specifics of how owning a home may lower your tax liability. Below is a list of important points that every homeowner should know. Note that this is not a complete list of allowable deductions. Itemizing deductions. In order to deduct your mortgage interest, you must itemize deductions rather than take the standard deduction. As a general example, if your allowable standard deduction is $12,000 and you only have $6,000 in itemized deductions, you will ...
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