Dave Hershman Group Coaching
Do Not Sign Up Unless You Are Hungry For Improvement
and Willing to Share with Others
Why Group Coaching?
- Much less expensive than individual coaching ($79 monthly vs $500 to $1,000 monthly).
- Interaction with others within the group generates ideas and feedback. It is not just one sided with the coach lecturing. But you must participate to generate results.
- Flexible schedule—sessions are recorded (though in-person attendance is highly recommended).
- Did we already mention that it is much less expensive?


Dave Hershman Leads All Sessions
- Originated and closed 600 loans in his first 18 months in the industry.
- Authored six books for the industry, including two best sellers for the Mortgage Bankers Association.
- Published hundreds of articles in industry publications.
- Keynote speaker at hundreds of industry events.
- Personally hired, trained and coached hundreds of loan officers throughout his career as a sales executive.
- Headed the sales force for Ellie Mae, the company which founded Encompass CRM.
- Headed the marketing and training departments for major mortgage companies.
- Founder of OriginationPro Mortgage School.
- Developer of the Real Estate Agent Marketing Toolkit
- Dave’s OriginationPro Newsletter is read by tens of thousands.
Each Coaching Session is Structured as 1 hour to 1.5 hour discussion
- 5 min: Intro and start with a motivational quote and reflection.
- 10 min: Feedback on previous session and previous action assignment
- 15 min: Substantive topic* covered by Dave Hershman
- 10 min: Feedback and expanding on the topic
- 30 mins: Questions from the Participants
- 10 mins: Wrap-up and action assignment
*Topics will be selected from questions submitted beforehand by the participants.



More Than Just Coaching Sessions – The Package Includes
- One Group Session per month (recorded as well)
- Option for individual sessions at $100 each because there may be deeper issues participants need to cover (may be limited to one per month based upon availability).
- Email Dave directly for a maximum one-time per week with individual questions (this may lead to back-and-forth email conversations or even a quick phone call).
- Unlimited access to all OriginationPro Mortgage School On-Line Classes —
- World of Mortgages (basic mortgage knowledge)
- Advanced Mortgage Knowledge
- Building Business Success
- Leading a Mortgage Team (for managers)
- Inside the Glass House (for those serving real estate offices/teams)
- Unlimited access to the Real Estate Marketing Toolkit –
- Weekly newsletters
- Weekly Realtor Sales Meeting Presentations
- Lunch and Learns
- Consumer Seminars
- Realtor Sales Presentations
- Consumer Articles
- Sales Articles
- Social Media Posts
- No Long-Term Commitment—but it is expected that you are expected to participate for a minimum of six months to experience a difference in your performance.
Dave Hershman’s Coaching Philosophy
Most coaches are adept at reminding participants what they already know they should be doing – such as phone calls and one-on-ones. Basically, they become accountability partners. Dave’s goal is to take it to another level. His specialty is helping you see opportunities you are missing every day, many of which are right under your nose. The key is timing and how you approach these opportunities. The emphasis will be upon identifying your maximum sphere and developing relationships and adding value to that sphere. Of course, you still must be accountable.

Your coaching laid the foundation for what has become a great career, and I will carry what you’ve taught me in perpetuity. Even when you retire, your teachings from those that you have helped will continue to be passed down and the impact you have had on many careers and the industry will last well beyond your own career!
You have been instrumental in the way I see my business now and illuminating the possibilities I had not previously considered. I’m proud to have learned from you!
“Great information that opened my eyes to many new ideas that were never brought to my attention before.” ~ Jason McKenzie, Branch Manager

The Origination Suite
Comprehensive Loan Officer Support in One All-Encompassing Package
$79 monthly | $799 annually
The Origination Suite includes monthly coaching, access to OriginationPro’s online courses and the Loan Officer’s Real Estate Marketing Toolkit – all for one low price.
Enterprise pricing for 5 or more loan officers – email dave@hershmangroup.com or call 1-800-581-5678 for special pricing
Introductory Special:
Coupon Code: SuiteMonthly — $20 off
Coupon Code: SuiteAnnual — $200 off
January 31, 2026

