NewsletterPro Marketing System Samples
Fill out the form below to download your free NewsletterPro™ samples. You will also receive a free subscription to Dave Hershman's weekly newsletter, the Real Estate Update which provides the latest in mortgage and real estate news.
The Sales Update™
The ultimate in added-value—more business for your clients.
For years, Dave Hershman has delivered keynote speeches to thousands of mortgage brokers and Realtors® across the nation. His message—add value by being different. The Sales Update™ gives you the ultimate value tool for all of your business targets—Realtors®, title companies, insurance agents, financial planners, CPAs and more.
What kind of value? The Sales Update™ is designed to teach all sales personnel and business owners how to increase their production through advanced marketing and sales techniques. A new topic every month puts you in a position of expertly advising each and every one of your business targets—without even making a phone call. Let your competitors deliver newsletters containing recipes while you steal the show.
It is easy to take your results one step further. The Sales Update™ gives you excellent topics to deliver in Realtor®, mortgage originator and even financial planner sales meetings. Instead of pushing products on those who don't sell, show Realtors® or other B-to-B targets other how to increase their income. This is the ultimate value you can deliver.
The Sales Update™ will add value and make you stand out from your competitors—we guarantee it—
"My Realtors® call me monthly after they have received the newsletters to discuss the topics and how we can help each other grow our business..."
- Beth Dunlap, Realtors® Choice
The Real Estate Trends™, Real Estate Update™, Real Estate Report™
Send your clients the ultimate guide to the most current real estate news.
Real Estate Trends/Update/Report™ is designed to deliver hard-hitting news and to keep busy real estate professionals as well as your prospects and previous customers informed as to the status of their most important investment. We believe that your customers do not want to wade through pages of handy housekeeping hints—they want quick, concise professional news designed to help them grow.
You can choose your preferred format for a general newsletter. The Real Estate Trends™ is a one page print or electronic PDF format published monthly; The Real Estate Update™ is a traditional four-page print newsletter published monthly. The Real Estate Report™ is an HTML email format published weekly.
Components of Real Estate Trends/Update/Report™ cover the state of the economy, news on mortgage programs, interest rate trends and government activity affecting real estate. It is more than a recitation of facts—it contains explanations as to how these trends may affect their investments and business. Dave Hershman, the mortgage industry's number one author, has been writing these economic columns for over twenty years.
The Trends will often refer to accompanying articles and these response mechanisms are designed to make the phone ring. For example, a story on increased refinance activity may include an invitation to call to receive an article on the benefits of taking equity out of the home. Of course, we also supply the article using this advanced marketing technique.
Real Estate Trends/Update/Report™ is designed to bring in more loans and we have proved this integral part of the NewsletterPro Marketing System works.
"Real Estate Trends/Update/Report always generates at least one or more loans from someone I didn't have business with before. Thanks."
- Bruce Kimball, Meridian Group Mortgage
The Real Estate Page™
Maximum marketing leverage and response mechanisms give you customers for life.
The NewsletterPro Marketing System™ gives you the trifecta of marketing tools. Hard hitting news, marketing advice and articles for all homeowners and renters. The Real Estate Page™ contains articles that help all homeowners understand how to make the most of their most important economic investment—their home.
Today's mortgage brokers and originators must go directly to the public to compete. They are selling more than just conforming mortgages—they are selling subprime, second mortgages, 125% LTVs, government mortgages and more. These articles help you promote all of these products while you present yourself as an expert. And they can be used again and again as many of the articles are timeless.
Do you want the ultimate in leverage? Jointly mail these articles with Realtors®, financial planners, insurance agents, title companies and others to their customer sources. Now you are providing value to synergy partners as well as directly to consumers. With this leverage technique you may place your name as an expert in front of thousands of consumers and defer the cost of mailing.
Do you want your phone to ring? These articles are integrated into The NewsletterPro Marketing System™ as advanced response mechanisms. Either the Real Estate Trends™ or a bonus flyer will contain material on a similar topic, inviting the reader to call for a copy of The Real Estate Page™. Many newsletters put your name in front of customers. This system is designed to increase your income.
The Real Estate Page™ is the ultimate tool for producing customers for life—
"...in part responsible for up to 50% of our referrals in 2000..."
— Joe White, Clarion Mortgage Capital
The NewsletterPro Bonus Pages
How can we add more value than two great newsletters and one article every month?
Receiving great newsletters and articles is one thing. Receiving the tools necessary to turn newsletters into a powerful marketing system that works is another. The NewsletterPro Marketing System™ is a complete marketing system and it integrates valuable tools to help you market your newsletters. You'll get:
Flyers. Throughout the year you will receive a variety of flyers that are targeted to the substance of the written material of the newsletters or articles. For example, if we have written an article on subprime mortgage alternatives, you may also receive a flyer advertising the fact that your company is the subprime expert. The flyer aims to entice others to call you to receive a free copy of an article that may help those with blemished credit histories. Response mechanisms work.
Back-pages. Our users love the one-page newsletter format because it is easy to personalize, copy and go. Distribution can be effected by mail, fax or in person. Our back pages enable you to include advertisements on the back of your newsletter or convert the newsletter into a self-contained mailer. Each subscriber receives several back-page alternatives as part of the NewsletterPro Marketing System™.
More value. Because the newsletters are written on such a variety of topics, the system includes a variety of value-added material. For example, a previous Sales Update™ on the use of customer surveys was accompanied by a sample survey for Realtors® to use. No system can provide more value than the NewsletterPro Marketing System™—including marketing letters!
Why purchase a newsletter when you can use an entire marketing system for half the cost?
"Thank you for providing a tool which I know has been useful to me and to my clientele. I know this because if they have not received them by the second week of the month, my phone starts ringing..."
- Marta Collins, Southeast Title Insurance Agency
Realtors® enjoy reading it and some have started a folder to keep them. Wonderful product--it appeals to all business segments...
— Hal Timinsky, Fidelity Mortgage
