NewsletterPro Frequently Asked Questions

  1. How Often Is It Published?
  2. When Do They Arrive Each Month?
  3. What Subjects Are Covered?
  4. To Whom Can These Newsletters Be Distributed?
  5. Who Is the Author of the Newsletters?
  6. Why A One Page Format?
  7. Can Realtors® Use The Stories For Farming Newsletters?
  8. When Is The Best Time To Distribute These Publications?
  9. What if I Would Like to Customize the Publication?
  10. Some of the information is a bit technical - will my business partners understand it, or will it be over their heads?
  11. How do I use the Real Estate Report most effectively?
  12. How is the weekly HTML newsletter customized?
  13. What if I do not have a photo or logo?
  14. Can I edit the newsletter?
  15. Can I share my subscription with other loan officers?
  16. Can I send to whomever I want?
  17. What is the targeted audience for the different Newsletter Pro versions?
    (The Real Estate Page™, Real Estate Trends, and The Sales Update)

1. How Often Are They Published?

The NewsletterPro Marketing System™ package is published as follows:

  • Weekly HTML email for your general database mailings (Real Estate Report™)

  • Four page print or electronic newsletter that you can mail monthly or quarterly (Real Estate Update™)

  • Three separate pieces each month—Real Estate Trends™, Sales Update™, and The Mortgage / Real Estate Page™.

  • There will also be bonus pages throughout the year (flyers, letters and more).

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2. When Do They Arrive Each Month? And is it emailed or do I get it on the web?

The weekly HTML email (The Real Estate Report™) will arrive in your email every Monday. All monthly publications will be available for access on the first day of each month.

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3. What Subjects Are Covered?

The Trends reports on the latest news within the field of real estate: interest rate movements, legislation, new programs, mortgage advice and economic activity. The Sales Update covers topics of interest to those who would like to increase their productivity. Some topics are specific to real estate sales and others are more general in nature. The Real Estate Page consists of articles on the subject of real estate and real estate finance. The articles are updated and rotated periodically.

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4. To Whom Can These Newsletters Be Distributed?

The publications can be distributed to Realtors®, builders, title companies, potential homebuyers or other prospects, previous customers, financial planners and any other targets of mortgage companies. There is no limit to the amount of distribution.

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5. Who Is the Author of the Newsletters?

The newsletters are written by Dave Hershman, an expert in the mortgage and real estate fields. Dave has authored several books, including two published by the Mortgage Bankers Association of America, and has been quoted in publications from coast-to-coast. He is also a columnist for the Mortgage Press, the official publication for many State Mortgage Broker Associations. Month after month Dave tackles hard-hitting topics that will keep your targets asking for more.

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6. Why Include The Choice For A One Page Format?

Many of our subscribers prefer a simple one-sided format for ease of distribution. Personalized mastheads require a trip to the printer or if pre-printed a set distribution number each month. These newsletters allow the originator to add a business card and/or picture, copy and go. The blank back page allows for rate sheets and program flyers to be included on the reverse side. We can supply back pages for those who would like to utilize a generic format. We want you to spend your time marketing—not creating.

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7. Can Realtors® Use The Stories For Farming Newsletters?

Absolutely. We encourage originators and Realtors® to use the information in the publications again and again. We request that you give credit to the author of the articles if published within periodicals. Your name can appear as the article’s submitter.

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8. When Is The Best Time To Distribute These Publications?

Even though you will receive more than one publication at once, we suggest spreading the distribution out during the month. The Real Estate Trends, Update and/or Report should go out first because of the timely nature of the articles. For the Sales Update, the day before Realtors® sales meetings is an excellent time--they might even garner you an invitation! The Real Estate Page can be delivered at any time—for example, to help convert a prospect call. Back to Top

9. What if I Would Like to Customize the Publication?

When you receive your login information there will be instructions on how to add your photo, contact information and any other pertinent information you would like displayed in your weekly personalized version of the newsletter. The monthly publications can be personalized as well. However, extensive editing requires the use of Microsoft Publisher.

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10. Some of the information is a bit technical - will my business partners understand it, or will it be over their heads?

While the goal is to make the Real Estate Trends very readable for an audience that may not be particularly financially savvy, there are a few reasons for the technical information that is often included. First, we want to make sure the Real Estate Trends is packed with relevant, timely, thought-provoking information, rather than bland or overly basic news your business partners could get just about anywhere. It is also important for your business partners to truly understand the very technical nature of our industry, so they further appreciate the value of having a professional like yourself watching out for the details while staying informed. Most importantly, you want to be viewed as an expert. The good news is that Dave has been writing at the consumer level for over 20 years.

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11: How do I use the Real Estate Report most effectively?

Your personalized Real Estate Report is designed to be easily forwarded by you every Monday morning. We recommend that you send it to all of your existing business partners and referral sources to consistently add high value to these relationships, and heighten your status as their Trusted Advisor. As you pursue new referral sources, add these new prospects to your list as well. Explain to your recipients that you have invested in the Real Estate Report because you are committed to their success. You want to be the one to provide them with the high quality information they need to quickly and easily understand what is happening in the mortgage, real estate and financial markets.

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12: How is the weekly HTML newsletter customized?

It’s easy -- the Real Estate Report team will provide you a personalized page that you can customize to your specification! You will simply log into your own personalized page and design according to your own personal preferences. You can add your own photo, logo, and up to seven lines of contact information. It is as simple as that.

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13. What if I do not have a photo or logo?

While the Real Estate Report template looks best with your photo and logo in place, You can make your template with only contact information if this best suits your needs at this time.

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14. Can I edit the newsletter?

You can edit the picture, logo or contact information as necessary, but the content of the weekly HTML newsletter itself is copyrighted and cannot be altered in any way. On the other hand, you may alter the other newsletters if you have Microsoft Publisher. You even post this information on your web page!

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15. Can I share my subscription with other loan officers?

While we encourage you to tell other loan officers about this great new service, you may not share your subscription with others. This is a personalized service designed for your individual use only. These newsletters contain copyrighted information, and may not be shared with others unless you have made special contractual arrangements with us. If you have several loan officers with a company that would like to use the service, we provide enterprise pricing that will lower the cost for everyone! For further questions on this matter, please call us at (800) 581-5678 or email support@originationpro.com.

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16. Can I send to whomever I want?

While there is no limit to distribution, please be aware that there are laws that prohibit faxing and emailing to those you don’t know. Using these documents to "SPAM" is prohibited. It is also bad business because you may be blocked by servers and then will be prevented from reaching those you know. Dave’s school and other teachings are focused upon building your sphere. It is a best business practice to distribute your value to those within your sphere.

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17. What is the targeted audience for the different Newsletter Pro versions?

The Real Estate Page™ - The use of The Real Estate Page will vary depending upon the topic. It may be used as a response mechanism with a flyer or with the Real Estate Trends (offering a free report). This makes the phone ring, which is what a newsletter should do. However, it can also be used for joint mailings with Realtors® and for prospects. For example, if an article is on improving your credit, when a prospect calls that has credit problems, you now have something of value to give them, increasing your chance of conversion. Most of the topics are timeless (like the sales updates), so you can keep them in archives as you need them.

Real Estate Trends - This newsletter is a general newsletter that is appropriate for your entire sphere—previous customers, prospects, Realtors®, financial planners and more. It is written in consumer language but is all business without recipes and handy homeowner hints. Therefore it is still appropriate for high level business people such as CPAs.

The Sales Update - The Sales Update is for Realtors® and any one who is running a business (B-to-B). A few of the articles focus on Realtor® issues—but most are general business and sales. It will give you great topics for Realtor® sales meetings.

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I appreciate receiving the newsletters on a timely basis at the beginning of every month...
- Barbara Biehl, Broadview Mortgage