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Benefits & Features

The NewsletterPro Marketing System™ is the only newsletter service that gives you:

The #1 Mortgage Industry Expert
The NewsletterPro Marketing System™ is written by the number one mortgage industry expert, Dave Hershman. Dave has published eight books and hundred of articles within the industry. And Dave has been a top producing loan officer and production executive. Dave knows what is important to help get the right information in your sphere’s hands—at the right time.

Simple and Relevant Information
Though Dave is an expert, he writes material that is easy for consumers to understand and very relevant when applied to their everyday situations. This is not one of those "market" newsletters with charts that are way above the head of the average homeowner or real estate agent.

The right information for the right segment of your sphere:
Receive separate marketing pieces to target these segments:

• The Real Estate Trends™ (one page), Update™ (four pages) and Report™ (weekly HTML) - general newsletters in different formats for the entire sphere.

• The Sales Update™ - a sales article targeted for Realtors® and other business-to-business targets such as financial planners and CPAs.

• The Real Estate Page™ - a specific real estate or mortgage article every month. This can be great for conversion of prospects.

And that is not all - response mechanisms that really work:
Throughout the year you will receive a variety of flyers and letters that are targeted to the substance of the written material of the newsletters or articles. For example, if we have written an article on subprime mortgage alternatives, you may also receive a flyer advertising the fact that your company is the subprime expert. The flyer aims to entice others to call or email you to receive a free copy of an article that may help those with blemished credit histories. What good is a newsletter that does not make the phone ring?

• The ability to deliver it WHEN and HOW to fit your clients needs. The service includes ALL of these, for one low price:

• Weekly HTML email for your general database mailings (The Real Estate Report™).

• Four page print or electronic newsletter that you can mail or email monthly or quarterly (The Real Estate Update™).

• Three separate pieces each month — Real Estate Trends™, Sales Update™, and The Real Estate Page™.

• All documents but the HTML emails can be downloaded as Microsoft Publisher Documents or as a PDF, both of which can be personalized. The PDF allows for standard emailing to targets.

Unlimited usage for one sales person
To send as many times as you like. And The NewsletterPro Marketing System™ allows for easy personalization to include your contact information, photo and a personal message.